{"product_id":"the-fundamentals-of-fashion-filmmaking-by-nilgin-yusuf-9781474242370","title":"The Fundamentals of Fashion Filmmaking","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eOver the last decade, fashion film's presence has become ubiquitous. From the retail environments where fashion film is projected onto windows and buildings, to the online arenas of fashion brands and labels through to art gallery installations, fashion communication is on the move.\u003c\/p\u003e\n\n\u003cp\u003eWith examples from dozens of groundbreaking international films, including QR codes linking to the films online, \u003cem\u003eThe Fundamentals of Fashion Filmmaking\u003c\/em\u003e places fashion film in its broader industry, cultural and historical context. You’ll also learn about the process of making fashion film, exploring how it works across multiple technologies, platforms, and audiences. Interviews with filmmakers bring together a wealth of industry expertise on everything from storyboarding to finding an audience.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47599440527596,"sku":"9781474242370","price":68.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/944f386547c8ab692f0bd22a3f21718f.jpg?v=1778023017","url":"https:\/\/bookhero.co.nz\/products\/the-fundamentals-of-fashion-filmmaking-by-nilgin-yusuf-9781474242370","provider":"Book Hero","version":"1.0","type":"link"}