{"product_id":"the-fundamentals-of-fashion-design-by-jenny-udale-9781474270007","title":"The Fundamentals of Fashion Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe Fundamentals of Fashion Design\u003c\/em\u003e provides a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realising it in 3D form. Writing with clarity and precision, Richard Sorger and Jenny Udale explain the entire fashion design process, including research and design, fabrics and their properties, construction methods, and how to form and promote a collection.\u003c\/p\u003e\n\n\u003cp\u003eThis third edition has been updated to include the latest design and construction techniques and stunning new visual examples. New and updated interviews with practitioners working for leading fashion brands offer key insights into succeeding in the industry today. A preface by fashion designer and instructor Shelley Fox introduces and contextualises the new edition. Exercises also help readers to discover and experiment with design techniques firsthand.\u003c\/p\u003e\n\n\u003cp\u003eOverall, this book is a rich and dynamic resource that will inspire readers to develop their own design work and embark on a career in fashion with confidence, proficiency, and enthusiasm.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFeatured Interviews\u003c\/strong\u003e\u003cbr\u003e\nMårten Andreasson, \u0026amp; Other Stories\u003cbr\u003e\nAlan Humphrey Bennett, Paul Smith\u003cbr\u003e\nKristin Forss, Marni\u003cbr\u003e\nBarry Grainger, Timberland\u003cbr\u003e\nLouise Gray\u003cbr\u003e\nPeter Jensen\u003cbr\u003e\nGahee Lim\u003cbr\u003e\nWinni Lok\u003cbr\u003e\nMichele Manz, Current\/Elliott\u003cbr\u003e\nChantal Williams, Old Navy\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47455762645228,"sku":"9781474270007","price":64.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/81zvBn8bqWL._SL1500.jpg?v=1774797481","url":"https:\/\/bookhero.co.nz\/products\/the-fundamentals-of-fashion-design-by-jenny-udale-9781474270007","provider":"Book Hero","version":"1.0","type":"link"}