{"product_id":"the-fashion-designers-sketchbook-by-sharon-rothman-9781350193901","title":"The Fashion Designer's Sketchbook","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eThe Fashion Designer's Sketchbook\u003c\/i\u003e is a must-have resource for both fashion students and practising designers who wish to learn new ways of generating design ideas in order to create successful fashion collections, and who wish to develop their own creative aesthetic. It demonstrates how the fashion design sketchbook serves as a crucial creative tool for professional development - and a valuable portfolio of design work to present to potential employers.\u003c\/p\u003e\n\n\u003cp\u003eThis book identifies four distinct types of creative journal, each representing a different phase in the design process: the inspiration diary, the working journal, the presentation journal, and the design log. It explores how one develops out of the other, with each stage in the idea generation process moving the process forward organically from discovery, to direction, to design development and delivery.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Fashion Designer's Sketchbook\u003c\/i\u003e shows readers how to turn their sketchbooks into source books; generate design ideas from everyday experience; explore multiple ways of presenting and arranging elements within pages; and details digital search and storage techniques as well as bulletin board journalling. Additionally, it provides exercises to improve readers' illustration skills and enquiry, promoting in-store sketching and visual analysis to focus awareness of design aesthetics, taste levels, and design vision.\u003c\/p\u003e\n\n\u003cp\u003eThe book also explores the need to address market realities, consumer profiles, and trend analysis, showing how to build design collections based on target customer demographics and different markets.\u003c\/p\u003e\n\n\u003cp\u003eBeautifully illustrated and filled with a vast range of inspirational and full-colour design illustrations, \u003ci\u003eThe Fashion Designer's Sketchbook\u003c\/i\u003e also features interviews with designers and industry experts. With a strong emphasis on exploratory design, this exciting resource provides readers with stimulating exercises designed to enable readers' sketchbook work and their creative vision to shine.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47464320729324,"sku":"9781350193901","price":78.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350193901-the-fashion-designer-s-sketchbook.jpg?v=1775047243","url":"https:\/\/bookhero.co.nz\/products\/the-fashion-designers-sketchbook-by-sharon-rothman-9781350193901","provider":"Book Hero","version":"1.0","type":"link"}