{"product_id":"the-executive-chair-by-kelly-edwards-9781615933303","title":"The Executive Chair","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eTo make compelling television, our industry depends on enthusiastic new voices with fresh ideas. While there are plenty of books about the mechanics of writing, this is the first time an insider has detailed the invaluable TV executive perspective.\u003c\/p\u003e\n\n\u003cp\u003eAs key pieces of the entertainment puzzle, executives hold institutional wisdom that seldom gets disseminated outside network walls. \u003ci\u003eThe Executive Chair\u003c\/i\u003e breaks down the business from the gatekeeper's point of view, illuminating the creative process used by those who ultimately make the decisions.\u003c\/p\u003e\n\n\u003cp\u003eWhether developing a project for the entertainment marketplace or merely probing the executive mindset, \u003ci\u003eThe Executive Chair\u003c\/i\u003e dispels myths about the creative process and takes the reader through the development of a pilot script.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47363106177260,"sku":"9781615933303","price":59.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9095263482763.jpg?v=1772913938","url":"https:\/\/bookhero.co.nz\/products\/the-executive-chair-by-kelly-edwards-9781615933303","provider":"Book Hero","version":"1.0","type":"link"}