{"product_id":"the-essentials-of-marketing-research-by-bruce-wrenn-9780415899284","title":"The Essentials of Marketing Research","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIdentifying and assessing the ways in which changes in the marketing mix affect consumer behaviour is key to a successful marketing strategy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Essentials of Marketing Research\u003c\/em\u003e guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSecondary research and data mining\u003c\/li\u003e\n  \u003cli\u003eInternet marketing research\u003c\/li\u003e\n  \u003cli\u003eQualitative and exploratory research\u003c\/li\u003e\n  \u003cli\u003eStatistical analysis\u003c\/li\u003e\n  \u003cli\u003eMarketing research ethics\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607939465452,"sku":"9780415899284","price":196.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780415899284-the-essentials-of-marketing-research.jpg?v=1778180577","url":"https:\/\/bookhero.co.nz\/products\/the-essentials-of-marketing-research-by-bruce-wrenn-9780415899284","provider":"Book Hero","version":"1.0","type":"link"}