{"product_id":"the-elements-of-graphic-design-by-alex-w-white-9781621537595","title":"The Elements of Graphic Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eIn full colour, with over 750 images to enhance and clarify the concepts, this thought-provoking resource is for graphic designers, professors, and students.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis Third Edition, wholly revised and updated with essays on design thinking by seven industry leaders and a wealth of new images, provides designers, art directors, and students—regardless of experience—with a unique approach to thoughtful, convincing design. It is presented in full colour with guidance on the rules of design and how to break them for the reader's benefit.\u003c\/p\u003e\n\n\u003cp\u003eContributing essayists are Niklaus Troxler, Geray Gencer, Ashley Schofield, Brian D. Miller, Fons Hickman, Max Shangle, and Tad Crawford.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Elements of Graphic Design, Third Edition\u003c\/em\u003e describes how to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eEmploy white space as a significant component of design\u003c\/li\u003e\n  \u003cli\u003eDefine and reveal dominant images, words, and concepts\u003c\/li\u003e\n  \u003cli\u003eUse scale, position, and colour to guide readers through levels of importance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eUse type for maximum comprehension and value to the reader.\u003c\/p\u003e\n\n\u003cp\u003eEducator, author, and thirty-five-year design veteran Alex W. White has assembled a wealth of information and examples in his exploration of what makes visual design both stunning and powerfully attractive to readers.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":47607938384108,"sku":"9781621537595","price":84.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/8cc6bee5b3807a80747e76a82dbd70d6.jpg?v=1778186346","url":"https:\/\/bookhero.co.nz\/products\/the-elements-of-graphic-design-by-alex-w-white-9781621537595","provider":"Book Hero","version":"1.0","type":"link"}