{"product_id":"the-education-of-a-design-writer-by-steven-heller-9781621538417","title":"The Education of a Design Writer","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe Education of a Design Writer\u003c\/em\u003e by Steven Heller and Molly Heintz is a compelling collection of essays and interviews from prolific design writers and educators at SVA\/NYC. This collection is perfect for anyone interested in critiquing, explaining, or interpreting design.\u003c\/p\u003e\n\n\u003cp\u003eWriting is designing, and writers are designers. Mastering the elements of different writing styles is as important in describing a designed work as understanding colour, texture, and material form. A design writer must make the prose as necessary and exciting to read as a designed object—from the simplest business card or product packaging to the grandest monument—is to see and to use.\u003c\/p\u003e\n\n\u003cp\u003eThis book is for both students and experts, novices and professionals, who seek to communicate effectively. With real-world examples of how and what to write when critiquing, explaining, discovering, introducing, and interpreting a piece of design, it presents a tantalising world of possibilities for any design writer. The collected essays encompass a range of styles and disciplines, from journalism, scholarship, criticism, to business. Contributors include:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eSarah Boxer\u003c\/li\u003e\n    \u003cli\u003eAkiko Busch\u003c\/li\u003e\n    \u003cli\u003eLiz Danzico\u003c\/li\u003e\n    \u003cli\u003eJarrett Fuller\u003c\/li\u003e\n    \u003cli\u003eColette Gaiter\u003c\/li\u003e\n    \u003cli\u003eKarrie Jacobs\u003c\/li\u003e\n    \u003cli\u003eMark Kingsley\u003c\/li\u003e\n    \u003cli\u003eJulie Lasky\u003c\/li\u003e\n    \u003cli\u003eWarren Lehrer\u003c\/li\u003e\n    \u003cli\u003eRob Walker\u003c\/li\u003e\n    \u003cli\u003eMichele Y. Washington\u003c\/li\u003e\n    \u003cli\u003eand many more!\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eExplaining design means writing intelligibly and creatively. \u003cem\u003eThe Education of a Design Writer\u003c\/em\u003e covers it all, for and through those who practice, chronicle, critique, and observe graphic, product, industrial, and architectural design.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":47471761326316,"sku":"9781621538417","price":79.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781621538417-the-education-of-a-design-writer.jpg?v=1775252818","url":"https:\/\/bookhero.co.nz\/products\/the-education-of-a-design-writer-by-steven-heller-9781621538417","provider":"Book Hero","version":"1.0","type":"link"}