{"product_id":"the-dip-by-seth-godin-9780749928308","title":"The Dip","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eEvery new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, really not fun. At this point, you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it.\u003c\/p\u003e\n\n\u003cp\u003eAccording to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt—until they commit to beating the right Dip for the right reasons.\u003c\/p\u003e\n\n\u003cp\u003eYou'll never be number one at anything without picking your shots very carefully. \u003cem\u003eThe Dip\u003c\/em\u003e is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47401895461100,"sku":"9780749928308","price":27.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/61WN8N8gBSL._SL1500.jpg?v=1773802596","url":"https:\/\/bookhero.co.nz\/products\/the-dip-by-seth-godin-9780749928308","provider":"Book Hero","version":"1.0","type":"link"}