{"product_id":"the-digital-war-by-winston-ma-9781119748915","title":"The Digital War","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhat new directions in China's digital economy mean for us all\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eChina is the largest homogenous digital market on Earth: unified by language, culture, and mobile payments. Not only a consumer market of unrivalled size, it's also a vast and hyperactive innovation ecosystem for new technologies. As China's digital economy moves from a consumer-focused phase to an enterprise-oriented one, Chinese companies are rushing to capitalise on ways the newer wave of tech—the Internet of Things, AI, blockchain, cloud computing, and data analytics (iABCD)—can unlock value for their businesses from non-traditional angles.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eThe Digital War\u003c\/i\u003e, Winston Ma—investment professional, capital markets attorney, adjunct professor of digital economy, and bestselling author—details the profound global implications of this new direction. This includes how Chinese apps for services such as food delivery expand so quickly they surpass their U.S. models within a couple of years, and how the sheer scale and pace of Chinese innovation might lead to an AI arms race in which China and the U.S. vie aggressively for leadership.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eHow China's younger netizens participate in their evolving digital economy as consumers, creators, and entrepreneurs\u003c\/li\u003e\n    \u003cli\u003eWhy Online\/Office (OMO, Online-merge-with-Offline) integration is viewed as the natural next step on from the O2O (Online-to-Offline) model used in the rest of the world\u003c\/li\u003e\n    \u003cli\u003eThe ways in which traditional Chinese industries such as retail, banking, and insurance are innovating to stay in the game\u003c\/li\u003e\n    \u003cli\u003eWhat emerging markets can learn from China as they leapfrog past the personal computer age altogether, diving straight into the mobile-first economy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAnyone interested in what's next for Chinese digital powerhouses—investors, governments, entrepreneurs, international business players—will find this an essential guide to what lies ahead as China flexes new digital muscles to create new forms of value and challenge established tech giants across the world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47455760482540,"sku":"9781119748915","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/61MOtCRnQPS._SL1500.jpg?v=1774797079","url":"https:\/\/bookhero.co.nz\/products\/the-digital-war-by-winston-ma-9781119748915","provider":"Book Hero","version":"1.0","type":"link"}