{"product_id":"the-digital-marketing-handbook-by-alice-benham-9781529431476","title":"The Digital Marketing Handbook","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eFrom strategist, speaker and podcaster Alice Benham comes \u003ci\u003eThe Digital Marketing Handbook\u003c\/i\u003e - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.\u003c\/b\u003e\n\n\u003cp\u003eThere's so much marketing expertise out there, but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will act as a north star for small business owners looking to grow.\u003c\/p\u003e\n\n\u003cp\u003eLike Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. Rooted in theory but with real-life experiences and case studies from entrepreneurs who have made digital marketing work for them, the book will leave you with the clarity and systems to take your business to the next level.\u003c\/p\u003e\n\n\u003cp\u003eAn indispensable resource for small business owners, freelancers, entrepreneurs and marketing students.\u003c\/p\u003e\n\n\u003cb\u003eHere's what to expect from the book:\u003c\/b\u003e\n\n\u003cul\u003e\n    \u003cli\u003eProven and practical expertise\u003c\/li\u003e\n    \u003cli\u003eClear definitions (no jargon!)\u003c\/li\u003e\n    \u003cli\u003eQuick tips\u003c\/li\u003e\n    \u003cli\u003eExamples and case studies\u003c\/li\u003e\n    \u003cli\u003eInsights from trusted experts\u003c\/li\u003e\n    \u003cli\u003eChapter summaries for easy reminders\u003c\/li\u003e\n    \u003cli\u003eAction steps for every topic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46723538092268,"sku":"9781529431476","price":65.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/14736483482732.jpg?v=1754680150","url":"https:\/\/bookhero.co.nz\/products\/the-digital-marketing-handbook-by-alice-benham-9781529431476","provider":"Book Hero","version":"1.0","type":"link"}