{"product_id":"the-customer-century-by-anders-gronstedt-9780415921992","title":"The Customer Century","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eBased on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book provides keys to thriving in the upcoming \u003cem\u003eCustomer Century\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eCompanies must learn to integrate communications three dimensionally: externally with key customers, vertically between senior management and front-line workers, and horizontally across departments.\u003c\/p\u003e\n\n\u003cp\u003ePacked with hands-on advice, this book is an essential guide to success in the \u003cem\u003eCustomer Century\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607924359404,"sku":"9780415921992","price":341.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6a135a9e44b5f6974682355a14e50daa.jpg?v=1778186435","url":"https:\/\/bookhero.co.nz\/products\/the-customer-century-by-anders-gronstedt-9780415921992","provider":"Book Hero","version":"1.0","type":"link"}