{"product_id":"the-cultural-dimension-of-global-business-by-gary-p-ferraro-9781138632455","title":"The Cultural Dimension of Global Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eNow in its eighth edition, \u003cem\u003eThe Cultural Dimension of Global Business\u003c\/em\u003e continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organisations face as they work globally and across cultures.\u003c\/p\u003e\n\n\u003cp\u003eThe cross-cultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues.\u003c\/p\u003e\n\n\u003cp\u003eThe fully updated eighth edition offers:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAn expanded focus on organisational activities, with two new chapters that provide greater insight into organisational culture and change, and customer engagement;\u003c\/li\u003e\n  \u003cli\u003eFresh case study material with a range of examples drawn from around the world;\u003c\/li\u003e\n  \u003cli\u003eFurther resources via a companion website, including a fully updated Instructor’s Manual and new interactive quiz questions for students.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47933300605164,"sku":"9781138632455","price":329.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138632455-the-cultural-dimension-of-global-business.jpg?v=1783864998","url":"https:\/\/bookhero.co.nz\/products\/the-cultural-dimension-of-global-business-by-gary-p-ferraro-9781138632455","provider":"Book Hero","version":"1.0","type":"link"}