{"product_id":"the-copyselling-system-by-joanna-wiebe-9781637748886","title":"The Copyselling System","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDiscover a foolproof method for crafting customer-centric copy that converts visitors into leads and leads into sales—while staying true to your brand.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe most effective copywriters aren’t wordsmiths—they’re salespeople. They follow a hidden system that helps them sell anything, from tech to subscriptions to experiences. They work with their marketers to engineer deliberate, strategic messaging. They understand that copy that sounds good isn’t the same as copy that sells.\u003c\/p\u003e\n\n\u003cp\u003eTheir secret? Start with the \u003cem\u003ecustomer\u003c\/em\u003e, not the brand.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on her experience as the inventor of conversion copywriting and decades of consulting for brands like AWS and Canva, Joanna Wiebe demonstrates how most copywriting fails to connect with its audience—and offers a time- and industry-tested alternative that generates leads and revenue at scale. As a copyseller, learn to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSkip brainstorming and pinpoint your core message\u003c\/strong\u003e by listening to new leads and customers.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eReplace guesswork with a foolproof message\u003c\/strong\u003e matrix that increases your chances of delivering the right message at the right time on the right channel.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTroubleshoot tractionless copy\u003c\/strong\u003e and use formulas to find messaging that pops.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUnderstand how AI tools\u003c\/strong\u003e like ChatGPT and Claude are changing the industry and how best to leverage them in your practice.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConnect with marketers and salespeople\u003c\/strong\u003e to strategize and create copy that energizes your team.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your copywriting into salesmanship in print. With \u003cem\u003eThe Copyselling System\u003c\/em\u003e’s surefire system, you can streamline your writing process to create dynamic, customer-focused, brand-friendly copy that sells.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Simon \u0026 Schuster NZ","offers":[{"title":"Default Title","offer_id":47745315537132,"sku":"9781637748886","price":41.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781637748886-the-copyselling-system.jpg?v=1781500031","url":"https:\/\/bookhero.co.nz\/products\/the-copyselling-system-by-joanna-wiebe-9781637748886","provider":"Book Hero","version":"1.0","type":"link"}