{"product_id":"the-characters-of-creativity-by-alastair-pearce-9789063696696","title":"The Characters of Creativity","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eEverybody can be creative. But how do you get people to release their innate creativity? \u003cem\u003eThe Characters of Creativity\u003c\/em\u003e has all the answers. This book helps organisations and individuals to understand and support the creative process in the workplace. It is a practical guide designed to help managers and leaders understand how to effectively support and manage creative colleagues in a commercial organisation.\u003c\/p\u003e\n\n\u003cp\u003eThe book presents caricatures or archetypes of different types of creatives (Picky, Molotov, Solo, Artiste, Fibber, and Playful, to name a few), which help readers to identify and understand the different approaches and needs of creative individuals in the workplace.\u003c\/p\u003e\n\n\u003cp\u003eFor instance, Solo doesn't like teams.\u003c\/p\u003e\n\n\u003cp\u003eArtiste hates having work evaluated.\u003c\/p\u003e\n\n\u003cp\u003eMolotov is convinced it's always management's fault.\u003c\/p\u003e\n\n\u003cp\u003ePicky loves having just one final pick at a non-existent problem.\u003c\/p\u003e\n\n\u003cp\u003eFibber assures you the work will be finished by Friday.\u003c\/p\u003e\n\n\u003cp\u003ePlayful turns everything into a game.\u003c\/p\u003e\n\n\u003cp\u003eWobbly's insecurities tempt you to become an amateur psychotherapist.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a manager of creatives, a colleague of creatives, or simply creative yourself, chances are you recognise some of your colleagues or team members in this. If so, \u003cem\u003eThe Characters of Creativity\u003c\/em\u003e is your go-to guide. The book offers specific strategies and techniques for releasing creativity.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eA practical guide to the complex world of creativity.\u003c\/li\u003e\n  \u003cli\u003eTurn strategy into creativity and find out what management tools work for creatives.\u003c\/li\u003e\n  \u003cli\u003eLearn how to create a professional environment that stimulates creativity and innovation.\u003c\/li\u003e\n  \u003cli\u003eGrow the fertile ecology in which creativity flourishes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46723519774956,"sku":"9789063696696","price":60.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3214113485415.jpg?v=1754679375","url":"https:\/\/bookhero.co.nz\/products\/the-characters-of-creativity-by-alastair-pearce-9789063696696","provider":"Book Hero","version":"1.0","type":"link"}