{"product_id":"the-case-study-handbook-revised-edition-by-william-ellet-9781633696150","title":"The Case Study Handbook, Revised Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIf you're enrolled in an MBA or executive education programme, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Case Study Handbook, Revised Edition\u003c\/em\u003e, William Ellet presents a potent new approach for efficiently analysing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case.\u003c\/p\u003e\n\n\u003cp\u003eStrategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods.\u003c\/p\u003e\n\n\u003cp\u003eThe book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47432837038316,"sku":"9781633696150","price":71.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781633696150.jpg?v=1774766325","url":"https:\/\/bookhero.co.nz\/products\/the-case-study-handbook-revised-edition-by-william-ellet-9781633696150","provider":"Book Hero","version":"1.0","type":"link"}