{"product_id":"the-caring-company-by-laurent-marbacher-9781394315437","title":"The Caring Company","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAnswers to the business paradox of focusing on serving society and still be prosperous\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Caring Company: How Great Companies Do One Thing Better Than the Rest\u003c\/em\u003e clearly shows how businesses can choose to serve the common good as their number one priority and still achieve higher performance. Rather than simply transacting with their customers, suppliers, and the local community, this book explains how companies that build unconditionally caring relationships are rewarded economically for doing so.\u003c\/p\u003e\n\n\u003cp\u003eWritten in a lively narrative style and backed by research from history and economics to psychology and philosophy, plus many case studies of contemporary companies that have successfully adopted this new business paradigm, this book also discusses:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eChallenges in accepting and implementing a radically new business paradigm and ways to overcome them\u003c\/li\u003e\n  \u003cli\u003eHow to make employees willing to provide unconditional care to customers, suppliers, and the local community\u003c\/li\u003e\n  \u003cli\u003eThe origins of capitalistic enterprise, which have surprisingly been about more than just money and the future of capitalism remodelled around the caring companies\u003c\/li\u003e\n\u003c\/ul\u003e \n\n\u003cp\u003e\u003cem\u003eThe Caring Company: How Great Companies Do One Thing Better Than the Rest\u003c\/em\u003e is a timely, essential read for managers, executives, business leaders, and entrepreneurs seeking to align their heartset with their mindset and transform their businesses to serve society while achieving greater business success. By doing so, they will reshape the free-market economy for the better.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46871522607340,"sku":"9781394315437","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11694013482684.jpg?v=1759883134","url":"https:\/\/bookhero.co.nz\/products\/the-caring-company-by-laurent-marbacher-9781394315437","provider":"Book Hero","version":"1.0","type":"link"}