{"product_id":"the-blue-line-imperative-by-kevin-kaiser-9781118510889","title":"The Blue Line Imperative","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe Blue Line Imperative\u003c\/em\u003e is a groundbreaking guide to making profitable business decisions.\u003c\/p\u003e\n\n\u003cp\u003eDo you wonder why your value initiatives aren't providing the payoff you'd hoped for? Could it be because you've been thinking about value all wrong? According to the authors of this groundbreaking guide, there's a very good chance that you have. Using examples from leading companies worldwide, they explain why every decision a company makes either creates value or detracts from it, and why, if they hope to survive and thrive in today's increasingly competitive global marketplace, company leaders must make value-creation the centrepiece of every business decision.\u003c\/p\u003e\n\n\u003cp\u003eAuthors Kaiser and Young have dubbed this approach \u003cem\u003eBlue-Line Management\u003c\/em\u003e (BLM), and in this entertaining, highly accessible book, they delineate BLM principles and practices and show you how to implement them in your company.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eExplains why the failure to properly define and assess value often makes it difficult for the people who manage businesses to effect long-term success.\u003c\/li\u003e\n  \u003cli\u003eOffers guidelines for making the satisfaction of customer needs and wants—i.e. value creation—the driver of all business activities.\u003c\/li\u003e\n  \u003cli\u003eThe authors are respected academics at INSEAD, the world's largest and most respected graduate business school, with campuses in Europe, Asia, and the Middle East.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854909100268,"sku":"9781118510889","price":76.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/f1aba7a1d3279934efe6ed45c7600a53.jpg?v=1759263329","url":"https:\/\/bookhero.co.nz\/products\/the-blue-line-imperative-by-kevin-kaiser-9781118510889","provider":"Book Hero","version":"1.0","type":"link"}