{"product_id":"the-art-of-short-form-content-by-bryan-cook-9781138910522","title":"The Art of Short Form Content","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe Art of Short Form Content: From Concept to Color Correction\u003c\/em\u003e is an in-depth examination of the craft of creating short form filmic content – a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes.\u003c\/p\u003e\n\n\u003cp\u003eThough short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. \u003cem\u003eThe Art of Short Form Content\u003c\/em\u003e fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message.\u003c\/p\u003e\n\n\u003cp\u003eIn this step-by-step, full-colour guide you will find:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eInterviews with leading short form content creators\u003c\/li\u003e\n    \u003cli\u003eDetails on how to create everything from a corporate piece to a Super Bowl spot\u003c\/li\u003e\n    \u003cli\u003eStrategies for how to quickly attract viewer attention to your content\u003c\/li\u003e\n    \u003cli\u003eExtensive information on how to best utilise the craft of film-making in an advertising context\u003c\/li\u003e\n    \u003cli\u003eA comprehensive companion website that can be found at \u003ca href=\"http:\/\/www.focalpress.com\/cw\/cook\"\u003ewww.focalpress.com\/cw\/cook\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607895294188,"sku":"9781138910522","price":341.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138910522-the-art-of-short-form-content.jpg?v=1778178212","url":"https:\/\/bookhero.co.nz\/products\/the-art-of-short-form-content-by-bryan-cook-9781138910522","provider":"Book Hero","version":"1.0","type":"link"}