{"product_id":"the-art-of-explanation-by-lee-lefever-9781118374580","title":"The Art of Explanation","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eYour guide to becoming an explanation specialist.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eYou've done the hard work. Your product or service works beautifully, but something is missing. People just don't see the big idea, and it's keeping you from being successful. Your idea has an explanation problem.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Art of Explanation\u003c\/i\u003e is for business people, educators, and influencers who want to improve their explanation skills and start solving explanation problems.\u003c\/p\u003e\n\n\u003cp\u003eAuthor Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products, or services through better explanations in any medium.\u003c\/p\u003e\n\n\u003cp\u003eYou will learn to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cb\u003ePlan:\u003c\/b\u003e Learn explanation basics, what causes them to fail, and how to diagnose explanation problems.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003ePackage:\u003c\/b\u003e Using simple elements, create an explanation strategy that builds confidence and motivates your audience.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003ePresent:\u003c\/b\u003e Produce remarkable explanations with visuals and media.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003ci\u003eThe Art of Explanation\u003c\/i\u003e is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854903693548,"sku":"9781118374580","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/095df2a53ec8c7ab182f1ee47366d92e.jpg?v=1759263412","url":"https:\/\/bookhero.co.nz\/products\/the-art-of-explanation-by-lee-lefever-9781118374580","provider":"Book Hero","version":"1.0","type":"link"}