{"product_id":"the-art-of-being-unreasonable-by-eli-broad-9781118173213","title":"The Art of Being Unreasonable","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eUnorthodox success principles from a billionaire entrepreneur and philanthropist\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Art of Being Unreasonable\u003c\/em\u003e by Eli Broad demonstrates how \"unreasonable thinking\" has enabled him to build two Fortune 500 companies, accumulate personal billions, and utilize his wealth to revolutionise philanthropy. Broad's contributions include funding scientific research institutes, K-12 education reform, and several of the world's most esteemed contemporary art museums. Unlike \"reasonable\" people, who concoct reasons for why something new or different can't be done, this book reveals the \"unreasonable\" principles—from negotiation to risk-taking, from investing to hiring—that have driven Eli Broad to success.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBroad was instrumental in the creation of the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum in downtown Los Angeles.\u003c\/li\u003e\n  \u003cli\u003eHis innovative approach to philanthropy has spawned scientific and medical research centres in genomic medicine and stem cell research.\u003c\/li\u003e\n  \u003cli\u003eAt Michigan State University, his alma mater, he endowed a full-time M.B.A. programme, and he and his wife have funded a new contemporary art museum on campus to benefit the broader region.\u003c\/li\u003e\n  \u003cli\u003eEli Broad founded KB Home and SunAmerica, both Fortune 500 companies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf you're trapped following the conventional path of \"reasonable\" people and not progressing, let Eli Broad show you the power of being unreasonable. Discover how far your next venture can go with the guidance of \u003cem\u003eThe Art of Being Unreasonable\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854903267564,"sku":"9781118173213","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781118173213.jpg?v=1759258702","url":"https:\/\/bookhero.co.nz\/products\/the-art-of-being-unreasonable-by-eli-broad-9781118173213","provider":"Book Hero","version":"1.0","type":"link"}