{"product_id":"tell-to-win-by-peter-guber-9781846685576","title":"Tell to Win","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eStories have always had the power to move, but it has only recently become clear that purposeful stories—those created with a specific mission in mind—are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals—whatever you do in life, you need to be able to tell a good story.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eTell to Win\u003c\/em\u003e, Guber explains how to move beyond PowerPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment.\u003c\/p\u003e\n\n\u003cp\u003eFeaturing wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), \u003cem\u003eTell to Win\u003c\/em\u003e entertainingly shows how to craft, deliver, and own a story that is capable of turning others into viral advocates for your goal.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47471688188140,"sku":"9781846685576","price":32.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781846685576-tell-to-win.jpg?v=1775249655","url":"https:\/\/bookhero.co.nz\/products\/tell-to-win-by-peter-guber-9781846685576","provider":"Book Hero","version":"1.0","type":"link"}