{"product_id":"technology-entrepreneurship-by-james-cunningham-9781352011173","title":"Technology Entrepreneurship","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis second edition of the critically acclaimed core textbook provides students from technology and science-based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy, and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eTechnology Entrepreneurship\u003c\/em\u003e provides students with comprehensive guidance on the specialised field of ‘technopreneurship’. It provides the tools and frameworks required for managing, commercialising, and marketing technological innovation. With real-life examples and case studies from a range of countries and industries, it equips students with the understanding required to successfully launch their products.\u003c\/p\u003e\n\n\u003cp\u003eThis text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science, and computing technology programmes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eNew to this edition:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAll chapters updated to reflect the evolution of theory and practice in the field\u003c\/li\u003e\n  \u003cli\u003eNew cases on digital entrepreneurship, growth, and scaling\u003c\/li\u003e\n  \u003cli\u003eExtended geographical coverage of case studies\u003c\/li\u003e\n  \u003cli\u003eEntrepreneurial practices updated to include recent research\u003c\/li\u003e\n  \u003cli\u003eStrategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design, and crowdfunding developed and updated\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46723326083308,"sku":"9781352011173","price":119.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9938223482669.jpg?v=1754672280","url":"https:\/\/bookhero.co.nz\/products\/technology-entrepreneurship-by-james-cunningham-9781352011173","provider":"Book Hero","version":"1.0","type":"link"}