{"product_id":"systematically-working-with-multimodal-data-by-sigrid-norris-9781119168324","title":"Systematically Working with Multimodal Data","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSystematically Working with Multimodal Data\u003c\/em\u003e is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-colour introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyse the data.\u003c\/p\u003e\n\n\u003cp\u003eThis textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eContains new research data, exceptional illustrations and diagrams\u003c\/li\u003e\n    \u003cli\u003eOffers step-by-step processes of working through examples, transcriptions and online videos\u003c\/li\u003e\n    \u003cli\u003eGoes into great depth so that students can use the book as hands-on material to engage with their own data analysis\u003c\/li\u003e\n    \u003cli\u003eDesigned to be easy-to-use with colour-coded definitions, tasks, discussion points and notes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWritten for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, \u003cem\u003eSystematically Working with Multimodal Data\u003c\/em\u003e is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47598783856876,"sku":"9781119168324","price":154.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/b84d0a38644c9991f55abeb5ce168cfd.jpg?v=1778025381","url":"https:\/\/bookhero.co.nz\/products\/systematically-working-with-multimodal-data-by-sigrid-norris-9781119168324","provider":"Book Hero","version":"1.0","type":"link"}