{"product_id":"sustainable-marketing-strategies-by-gillian-wilson-9781398622647","title":"Sustainable Marketing Strategies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eUnderstand how to both examine and integrate sustainability into brand strategies, through analysing the context, the industry and the brand with \u003cem\u003eStrategic Sustainable Marketing\u003c\/em\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis comprehensive textbook takes marketing students through the theory and practical insights needed to understand sustainable and responsible marketing. In the past, marketing contributed to unsustainable business practices, but in this current climate crisis, marketing can also be the solution to a more sustainable future. Students will gain a deeper understanding of sustainable marketing while also learning how to critique, create and implement a sustainable marketing strategy.\u003c\/p\u003e\n\n\u003cp\u003eThis textbook covers topics such as:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDefining sustainable marketing\u003c\/li\u003e\n  \u003cli\u003eThe Sustainable Marketing Mix\u003c\/li\u003e\n  \u003cli\u003eSustainable marketing strategies\u003c\/li\u003e\n  \u003cli\u003eDEI in marketing\u003c\/li\u003e\n  \u003cli\u003eEnvironmental and social marketing and communications\u003c\/li\u003e\n  \u003cli\u003eBrand Impact\u003c\/li\u003e\n  \u003cli\u003eSustainable Marketing Metrics\u003c\/li\u003e\n  \u003cli\u003eMaking sustainability marketing engaging to the consumer\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAs well as various real-world examples from global companies such as Tony Chocolonely, Levi's Jeans, and Unilever, looking at their sustainable marketing strategies and the social and environmental impact several brands have.\u003c\/p\u003e\n\n\u003cp\u003eThis book is supported by a range of key features to enhance understanding of the practical applications. In-text resources include a glossary, learning outcomes and exercise questions, and online resources include PowerPoint slides for lecturers and an instructor's manual. This textbook is for postgraduate marketing students studying sustainable marketing, and can be applicable to any upper-level sustainable marketing modules and for any student looking to understand sustainability marketing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":67807679348972,"sku":"9781398622647","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398622647-sustainable-marketing-strategies-1.jpg?v=1792526715","url":"https:\/\/bookhero.co.nz\/products\/sustainable-marketing-strategies-by-gillian-wilson-9781398622647","provider":"Book Hero","version":"1.0","type":"link"}