{"product_id":"sustainability-storytelling-by-mike-hower-9781398625518","title":"Sustainability Storytelling","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eCommunicating sustainability is critical for businesses to get right as they address changing stakeholder expectations, emerging regulatory and legal risks, and urgency to deliver on sustainability commitments.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eYet doing so in a way that addresses material social and environmental challenges while building business resilience and driving financial value is an incredibly difficult challenge. \u003cem\u003eSustainability Storytelling\u003c\/em\u003e serves as a practical guide for mid to senior level professionals looking to deliver authentic, compelling and impactful stories that move sustainable business forward in a way that protects their brand reputation and builds consumer trust.\u003c\/p\u003e\n\n\u003cp\u003eCovering issues such as how to avoid greenwashing and how to navigate various regulatory, legal and reputational risks, this book explains how communicators can create both compelling and compliant communications that engage different stakeholders and build brand advocacy. Including real-world examples from companies such as Mars, Neiman Marcus, REI, and Google, this book will ensure you create messages that advance both business and sustainability goals.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":48147808878828,"sku":"9781398625518","price":71.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398625518-sustainability-storytelling.jpg?v=1786452058","url":"https:\/\/bookhero.co.nz\/products\/sustainability-storytelling-by-mike-hower-9781398625518","provider":"Book Hero","version":"1.0","type":"link"}