{"product_id":"surfing-1778today-40th-ed-9783836591461","title":"Surfing. 1778–Today. 40th Ed.","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis volume is a comprehensive visual history of surfing, marking a \u003cb\u003emajor cultural event as much as a publication\u003c\/b\u003e. Following \u003cb\u003ethree and a half years of meticulous research\u003c\/b\u003e, it brings together \u003cb\u003ehundreds of images\u003c\/b\u003e to chart the evolution of surfing \u003cb\u003eas a sport, a lifestyle, and a philosophy\u003c\/b\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThe book is arranged into five chronological chapters, tracing surfing culture from the first recorded European contact in 1778 by Captain James Cook to the \u003cb\u003eglobal and multi-platform phenomenon of today\u003c\/b\u003e. Utilizing institutions, collections, and photographic archives from around the world, and with accompanying essays by the world's top surf journalists, it celebrates the sport on and off the water, as a community of \u003cb\u003e20 million practitioners\u003c\/b\u003e and countless more devotees, and as a leading influence on \u003cb\u003efashion, film, art, and music\u003c\/b\u003e.\u003c\/p\u003e\n\n\u003cp\u003eAn unrivalled tribute to the breadth, complexity, and richness of surfing, this book is a must-have for any serious player on the surfing scene and anybody who aspires to the surfing lifestyle. As one surfing scribe has declared, \u003cb\u003e\"There has never been a book like this, and there will never be another one again.\"\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46833508057324,"sku":"9783836591461","price":62.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/27902743483553.jpg?v=1758464204","url":"https:\/\/bookhero.co.nz\/products\/surfing-1778today-40th-ed-9783836591461","provider":"Book Hero","version":"1.0","type":"link"}