{"product_id":"structuring-design-graphic-grids-in-theory-and-practice-by-ulysses-voelker-9783721209945","title":"Structuring Design: Graphic Grids in Theory and Practice","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn visual communication, contents are arranged, organized, and presented. Design laws and principles inherent to every medium ensure that from a distance a novel looks like a novel, an art catalogue like an art catalogue, and a magazine like a magazine.\u003c\/p\u003e\n\n\u003cp\u003eThis publication, awarded with the TDC New York \u003cem\u003eCertificate of Typographic Excellence\u003c\/em\u003e, offers a compact mix of explanations, practical tips, and background information on the topic. At its centre is the grid as the most important design principle, whose function and application are thoroughly discussed. The grid allows a consolidated approach to structured design like a blueprint that supports not only faster and easier reading but also better comprehension of information.\u003c\/p\u003e\n\n\u003cp\u003eIn a second part, the author discusses the design process itself with answers to seemingly simple questions of what to observe when designing and the sequence of steps. Another chapter focuses on relevant theoretical aspects such as how method and intuition are correlated.\u003c\/p\u003e\n\n\u003cp\u003eThe final section contains an extensive glossary.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47464231108844,"sku":"9783721209945","price":72.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9783721209945-structuring-design-graphic-grids-in-theory-and-practice.jpg?v=1775043994","url":"https:\/\/bookhero.co.nz\/products\/structuring-design-graphic-grids-in-theory-and-practice-by-ulysses-voelker-9783721209945","provider":"Book Hero","version":"1.0","type":"link"}