{"product_id":"strategic-narratives-public-opinion-and-war-9781138780422","title":"Strategic Narratives, Public Opinion and War","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis volume explores the way governments endeavoured to build and maintain public support for the war in Afghanistan, combining new insights on the effects of strategic narratives with an exhaustive series of case studies.\u003c\/p\u003e\n\n\u003cp\u003eIn contemporary wars, with public opinion impacting heavily on outcomes, strategic narratives provide a grid for interpreting the \u003cem\u003ewhy\u003c\/em\u003e, \u003cem\u003ewhat\u003c\/em\u003e and \u003cem\u003ehow\u003c\/em\u003e of the conflict. \u003cem\u003eStrategic Narratives, Public Opinion and War\u003c\/em\u003e asks how public support for the deployment of military troops to Afghanistan was garnered, sustained or lost in thirteen contributing nations. Public attitudes in the US, Canada, Australia and Europe towards the use of military force were shaped significantly by the cohesiveness and content of the strategic narratives employed by national policy-makers.\u003c\/p\u003e\n\n\u003cp\u003eAssessing the ability of countries to craft a successful strategic narrative, the book addresses several key areas: how governments employ strategic narratives to gain public support; how strategic narratives develop during the course of the conflict; how these narratives are disseminated, framed and perceived through various media outlets; how domestic audiences respond to strategic narratives; and how this interplay is conditioned by events \u003cem\u003eon the ground\u003c\/em\u003e in Afghanistan, and by structural elements of the domestic political systems.\u003c\/p\u003e\n\n\u003cp\u003eThis book will be of much interest to students of international intervention, foreign policy, political communication, international security, strategic studies and International Relations in general.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607823991020,"sku":"9781138780422","price":353.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138780422-strategic-narratives-public-opinion-and-war.jpg?v=1778174871","url":"https:\/\/bookhero.co.nz\/products\/strategic-narratives-public-opinion-and-war-9781138780422","provider":"Book Hero","version":"1.0","type":"link"}