{"product_id":"strategic-communication-9781138184794","title":"Strategic Communication","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe focus of this book is \u003cem\u003eStrategic Communication\u003c\/em\u003e. Communication can be defined as strategic if its development and\/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioural, persuasive, or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.\u003c\/p\u003e\n\n\u003cp\u003eThis volume collects the work and ideas of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. \u003cem\u003eStrategic Communication\u003c\/em\u003e offers new perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607820714220,"sku":"9781138184794","price":118.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138184794-strategic-communication.jpg?v=1778174790","url":"https:\/\/bookhero.co.nz\/products\/strategic-communication-9781138184794","provider":"Book Hero","version":"1.0","type":"link"}