{"product_id":"strategic-analytics-by-martin-kunc-9781394316007","title":"Strategic Analytics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eEnables organisations and managers to make strategic choices based on robust analytics supported by AI\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe new edition of \u003ci\u003eStrategic Analytics\u003c\/i\u003e introduces AI as the natural transition from management science and analytics. It explains how AI will shape managerial capabilities and the process of strategic planning, showcasing the support AI can provide to this process. The text includes numerous updates to critical subjects, including sustainability and the UN Sustainable Development Goals, stakeholder management, soft aspects of organisations (including people, culture, and values), and organisational change driven by analytics and AI.\u003c\/p\u003e\n\n\u003cp\u003eThis book discusses the three key types of analytics—descriptive, predictive, and prescriptive—alongside multiple methods and frameworks from the field of strategic management. Multiple international real-life case studies, examples, and business issues for further research illustrate the combinations of analytics, AI, and strategic management. Theory review questions and exercises are included at the end of each chapter.\u003c\/p\u003e\n\n\u003cp\u003eSample topics discussed in \u003ci\u003eStrategic Analytics\u003c\/i\u003e include:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eManagerial capabilities for a complex world—politics, economy, society, technology, and environment\u003c\/li\u003e\n  \u003cli\u003eExternal environments known as exogenous factors (PESTE) and endogenous factors (industry)\u003c\/li\u003e\n  \u003cli\u003eIndustry dynamics, industry evolution, competitive advantage, dynamic resource management, organisational design, and performance measurement systems\u003c\/li\u003e\n  \u003cli\u003eThe life cycle of organisations, from start-ups to maturity for maintaining profitability and growth and finally regeneration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAimed at both academics and practitioners, \u003ci\u003eStrategic Analytics\u003c\/i\u003e is an ideal text for postgraduates and advanced undergraduate students of business and management.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47562865672428,"sku":"9781394316007","price":214.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394316007-strategic-analytics.jpg?v=1776988856","url":"https:\/\/bookhero.co.nz\/products\/strategic-analytics-by-martin-kunc-9781394316007","provider":"Book Hero","version":"1.0","type":"link"}