{"product_id":"storynomics-by-robert-mckee-9780413778000","title":"Storynomics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eStorynomics: Story-Driven Marketing in the Post-Advertising World\u003c\/em\u003e by Robert McKee and Thomas Gerace translates the lessons of storytelling in business into economic and leadership success.\u003c\/p\u003e\n\n\u003cp\u003eMcKee distils a lifetime of narrative insight into the Eight Essential Steps of Story structure. This invaluable wisdom will help you develop the identity of your brand and hold the attention of your audience.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":67712162234604,"sku":"9780413778000","price":59.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780413778000-storynomics-1.jpg?v=1791850596","url":"https:\/\/bookhero.co.nz\/products\/storynomics-by-robert-mckee-9780413778000","provider":"Book Hero","version":"1.0","type":"link"}