{"product_id":"stop-listening-to-the-customer-by-adam-ferrier-9780730370574","title":"Stop Listening to the Customer","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDon't let the customer get between you and building a strong valued brand\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. \u003cem\u003eStop Listening to the Customer\u003c\/em\u003e offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.\u003c\/p\u003e\n\n\u003cp\u003eThe customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead, try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting, and highly profitable.\u003c\/p\u003e\n\n\u003cp\u003eMulti-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in \u003cem\u003eStop Listening to the Customer\u003c\/em\u003e. Backed by science, real-world examples, and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses that prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAvoid the pitfalls of drowning in customer data\u003c\/li\u003e\n  \u003cli\u003eEstablish a strong, brand-led business\u003c\/li\u003e\n  \u003cli\u003eDevelop a unique brand by embracing and leveraging your weaknesses\u003c\/li\u003e\n  \u003cli\u003eDefine your brand\u003c\/li\u003e\n  \u003cli\u003eGet your customers to invest in you\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eStop Listening to the Customer\u003c\/em\u003e is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening to their own brand.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854866632940,"sku":"9780730370574","price":33.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/56d88c5310e05ab08ebda991cadb354a.jpg?v=1759263834","url":"https:\/\/bookhero.co.nz\/products\/stop-listening-to-the-customer-by-adam-ferrier-9780730370574","provider":"Book Hero","version":"1.0","type":"link"}