{"product_id":"stetson-by-laird-borrelli-persson-9780847875726","title":"Stetson","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eNothing symbolizes the dream of the American West, from its rugged, dramatic landscapes to its cowboy culture, like \u003cem\u003eStetson\u003c\/em\u003e. It was founded in 1865 by John B. Stetson, an explorer and adventurer who, during a long Western expedition, fashioned a hat with a high crown and a wide flat brim that could withstand the elements. It worked so well that he decided to mass-produce it.\u003c\/p\u003e\n\n\u003cp\u003eRenowned for its handmade, high-quality hats, Stetson soon came to represent quintessential American values: innovation, resilience, and trailblazing independence. This book celebrates the profound impact and influence of Stetson, and the cowboy aesthetic, on American culture. In sections including \u003cem\u003eStetson in Song\u003c\/em\u003e and \u003cem\u003eStetson on Screen\u003c\/em\u003e, stunning photographs show a diverse range of musicians who lay claim to the Stetson as part of their image, from Gene Autry and Loretta Lynn to Bob Dylan and Willie Nelson to Beyoncé and a who's who of American movie stars from Robert Redford and Clint Eastwood to Jane Fonda and John Travolta, up through Margot Robbie and Ryan Gosling in \u003cem\u003eBarbie\u003c\/em\u003e, showing the many different ways to look good in a Stetson.\u003c\/p\u003e\n\n\u003cp\u003eA throughline of iconic style runs through the book, with images of such American icons as Georgia O'Keeffe, Patti Smith, and Lyndon Johnson depicting the timeless look of the Stetson. Heirloom objects, these hats are still handcrafted, and the book explores the couture-like way they're created, including the many ways they can be customised and individually shaped.\u003c\/p\u003e\n\n\u003cp\u003eWith evocative archival imagery and glamorous advertisements tracing the history of the brand and highlighting key moments and trends in American history and culture along the way, and with essays by cultural historians contextualising the significance of Stetson in American culture, this book is an exciting and stunning look at America's most important heritage brand.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46765935591660,"sku":"9780847875726","price":260.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/24025953482489.jpg?v=1756288008","url":"https:\/\/bookhero.co.nz\/products\/stetson-by-laird-borrelli-persson-9780847875726","provider":"Book Hero","version":"1.0","type":"link"}