{"product_id":"starting-a-startup-by-james-sinclair-9781774586396","title":"Starting a StartUp","description":"Here's the antidote to the 'move fast and break things' startup mentality.\n\nStarting a StartUp is a comprehensive guide for founders, distilling James Sinclair's decades of experience into a linear, sequential process for building successful startups. The book challenges conventional wisdom, focusing on earning  the right to progress at each stage of the startup journey rather than racing towards an often elusive success. It provides actionable  insights, practical tools, and a step-by-step framework to help founders validate their ideas, understand their market, and build products people actually want.\n\nThe ultimate goal for readers is to get  to market with a product people want, are willing to pay for, and with  actual customers. Starting a StartUp shifts the focus from  product obsession to distribution - a key insight that often separates  successful second-time founders from struggling first-timers.","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":46961740841196,"sku":"9781774586396","price":34.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/22821953482819.jpg?v=1762559326","url":"https:\/\/bookhero.co.nz\/products\/starting-a-startup-by-james-sinclair-9781774586396","provider":"Book Hero","version":"1.0","type":"link"}