{"product_id":"standard-deviations-by-gary-smith-9780715655238","title":"Standard Deviations","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDid you know that chicken eggs can influence how computers generate random events? Or that humans can postpone death until after important ceremonial occasions? Or live three to five years longer if they have positive initials, like ACE?\u003c\/p\u003e\n\n\u003cp\u003eAll these 'facts' have been presented with a straight face by researchers and backed up with convincing statistics. In \u003cem\u003eStandard Deviations\u003c\/em\u003e, economics professor Gary Smith walks us through the various tricks and traps we so often fall into. Today, data is so plentiful and our reliance on computer analysis and AI so entrenched that researchers spend precious little time distinguishing between good, meaningful deductions and rubbish. Not only do others use data to fool us, we fool ourselves.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on breakthrough research in behavioural economics by luminaries like Daniel Kahneman and Dan Ariely, and taking to task some of the conclusions of \u003cem\u003eFreakonomics\u003c\/em\u003e, \u003cem\u003eStandard Deviations\u003c\/em\u003e demystifies the science behind the statistics.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47384004985068,"sku":"9780715655238","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/21853203482442.jpg?v=1773394506","url":"https:\/\/bookhero.co.nz\/products\/standard-deviations-by-gary-smith-9780715655238","provider":"Book Hero","version":"1.0","type":"link"}