{"product_id":"sponsorship-culture-in-the-german-university-popular-music-festival-market-by-dominik-nosner-9783837665789","title":"Sponsorship Culture in the German University Popular Music Festival Market","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMusic festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eSponsorship Culture in the German University Popular Music Festival Market\u003c\/em\u003e, Dominik Nösner examines professional stakeholders' assessments of the market as well as patterns of existing procedural elements of sponsorship culture. He explores factors determining existing communication and decision-making culture and interrelations between sponsors and the audience, with an emphasis on university popular music festivals.\u003c\/p\u003e\n\n\u003cp\u003eBuilding on these assessments, Nösner further explores motivational constructs for popular music festival attendance via a survey study.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47471604596972,"sku":"9783837665789","price":114.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9783837665789-sponsorship-culture-in-the-german-university-popular-music-festival-market.jpg?v=1775247794","url":"https:\/\/bookhero.co.nz\/products\/sponsorship-culture-in-the-german-university-popular-music-festival-market-by-dominik-nosner-9783837665789","provider":"Book Hero","version":"1.0","type":"link"}