{"product_id":"sparking-creativity-by-barry-kudrowitz-9781032232157","title":"Sparking Creativity","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eBlending popular culture and design theory, framed by a decade of scholarly research, this book highlights how play and humour fuel innovation. Now, more than ever, we are in need of creative solutions to global problems, but creative skills and abilities decline over time without intervention and practice.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSparking Creativity\u003c\/em\u003e provides empirically supported methods for embracing the often-trivialised domains of play and humour to increase our creativity. It shows that topical examples, such as \u003cem\u003eSeinfeld\u003c\/em\u003e's humour, the \u003cem\u003eApples to Apples\u003c\/em\u003e board game, and the \u003cem\u003eAdventure Time\u003c\/em\u003e cartoon series, are more closely related to innovation than you might first think. The book is organised into five main parts, each containing short, engaging subsections and informative, playful, and colourful illustrations to demonstrate concepts.\u003c\/p\u003e\n\n\u003cp\u003eWritten in a humorous and accessible style, this book is aimed toward creative-minded entrepreneurs, designers, engineers, industry leaders, parents, educators, and students. It encourages a playful approach throughout a design process to produce truly innovative solutions.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607793516780,"sku":"9781032232157","price":77.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/e573e245c5870f2e1965054cfd7694e4.jpg?v=1778187752","url":"https:\/\/bookhero.co.nz\/products\/sparking-creativity-by-barry-kudrowitz-9781032232157","provider":"Book Hero","version":"1.0","type":"link"}