{"product_id":"social-media-marketing-by-zizheng-yu-9781398623149","title":"Social Media Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eHow does social media influence consumer behaviour and market dynamics? This textbook provides students with the theory and practice of social media marketing and management activities to succeed in their course.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSocial Media Marketing\u003c\/em\u003e offers a critical and in-depth understanding of key aspects of social media marketing that balances the key theories with real-world industry practice. It covers cutting-edge material on promotional culture and consumer activism to broaden students' understanding in this field. Supported by international real-world examples throughout, the textbook examines the use of various platforms in different contexts, how to manage social media crises, and themes of consumer resistance and anti-branding.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSocial Media Marketing\u003c\/em\u003e includes in-text learning features such as learning outcomes, 'tips from social media managers' boxes, and exercise questions. It is supported by online resources of PowerPoint slides and further student exercises.\u003c\/p\u003e\n\n\u003cp\u003eThis textbook is ideal for undergraduate students taking modules on Social Media Marketing as part of their degrees.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306950246636,"sku":"9781398623149","price":95.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26685343482685.jpg?v=1771071917","url":"https:\/\/bookhero.co.nz\/products\/social-media-marketing-by-zizheng-yu-9781398623149","provider":"Book Hero","version":"1.0","type":"link"}