{"product_id":"smart-social-media-by-luan-wise-9781399416337","title":"Smart Social Media","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eYou might be using ‘social media’ every day, but are you maximising its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business’s growth, and Luan Wise is here to help.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eWritten by a recognised trainer for both LinkedIn and Meta, \u003ci\u003eSmart Social Media\u003c\/i\u003e is grounded in insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, \u003ci\u003eSmart Social Media\u003c\/i\u003e is full of actionable insights and valuable guidance that emphasise the importance of using social media strategically to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour.\u003c\/p\u003e\n\n\u003cp\u003eDrawing insights from real-life case studies and success stories, Luan Wise breaks down the most critical issues, including:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUnderstanding how social media marketing can drive growth for your business\u003c\/li\u003e\n    \u003cli\u003eKnowing how to build a strong brand presence on relevant social media platforms\u003c\/li\u003e\n    \u003cli\u003eUsing social media to guide buyers through their journey from awareness to advocacy\u003c\/li\u003e\n    \u003cli\u003eRecognising the benefits of collaborations, partnerships, and online communities to support business growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46722645852396,"sku":"9781399416337","price":55.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6531433482686.jpg?v=1754664169","url":"https:\/\/bookhero.co.nz\/products\/smart-social-media-by-luan-wise-9781399416337","provider":"Book Hero","version":"1.0","type":"link"}