{"product_id":"smart-guide-to-starting-a-small-business-by-lisa-rogak-9780471318859","title":"Smart Guide to Starting a Small Business","description":"This volume in the popular Smart Guides series provides a variety of tips on finding the ideal business to suit your goals. Author Lisa Rogak shows how to design a concise business plan, establish an organizational structure, and secure all the necessary financial backing. Also included is expert advice on finding top-notch employees and suppliers, getting the most out of your advertising budget, and taking advantage of Internet opportunities.","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854836027628,"sku":"9780471318859","price":50.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/64c34542cb15976edaee0b470edc677e.jpg?v=1759264145","url":"https:\/\/bookhero.co.nz\/products\/smart-guide-to-starting-a-small-business-by-lisa-rogak-9780471318859","provider":"Book Hero","version":"1.0","type":"link"}