{"product_id":"smart-brevity-by-jim-vandehei-9781399809641","title":"Smart Brevity","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eTHE BESTSELLING GUIDE TO SAYING MORE WITH LESS\u003c\/b\u003e\n\n\u003ci\u003e--NOW A WALL STREET JOURNAL AND USA TODAY BESTSELLER--\u003c\/i\u003e\n\n\u003cp\u003e\u003cb\u003eBrevity is confidence. Length is fear.\u003c\/b\u003e This is the guiding principle of \u003ci\u003eSmart Brevity\u003c\/i\u003e, a communication formula built by Axios journalists to prioritise essential news and information, explain its impact, and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using \u003ci\u003eSmart Brevity\u003c\/i\u003e—think Strunk and White's \u003ci\u003eElements of Style\u003c\/i\u003e for the digital age.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eSmart Brevity: The Power of Saying More with Less\u003c\/i\u003e, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business, and communications.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46451613401324,"sku":"9781399809641","price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10464473482686.jpg?v=1747573627","url":"https:\/\/bookhero.co.nz\/products\/smart-brevity-by-jim-vandehei-9781399809641","provider":"Book Hero","version":"1.0","type":"link"}