{"product_id":"small-business-by-vishal-k-gupta-9781119591771","title":"Small Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eSmall Business: Creating Value Through Entrepreneurship\u003c\/i\u003e offers a balanced approach to the core concepts of starting, managing, and working in a small business. An ideal textbook for undergraduate courses in small business management and entrepreneurship, the book provides a student-friendly pedagogical framework that blends foundational research on small business with the real-world practice of business ownership.\u003c\/p\u003e\n\n\u003cp\u003eRelevant examples are provided throughout the text, bringing key concepts to life while providing a realistic view of what it takes to create a successful and sustainable small business. Organized into five streamlined sections—a small business overview, paths to small business ownership, financial and legal issues, ways to grow a small business, and discussion of the “Entrepreneur’s Dilemma”—the text offers a diverse range of relatable examples drawn from both actual businesses and depictions of entrepreneurship in popular media.\u003c\/p\u003e\n\n\u003cp\u003eEach clear and accessible chapter features discussion questions, mini-case studies, further reading lists, and colour visual displays designed to enhance the learning experience and strengthen student engagement and comprehension.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46868782776556,"sku":"9781119591771","price":197.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/16864773482586.jpg?v=1759769471","url":"https:\/\/bookhero.co.nz\/products\/small-business-by-vishal-k-gupta-9781119591771","provider":"Book Hero","version":"1.0","type":"link"}