{"product_id":"selling-with-noble-purpose-by-lisa-earle-mcleod-9781119700883","title":"Selling With Noble Purpose","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDon't let anyone tell you that you have to choose between making money and making a difference.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSelling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud\u003c\/em\u003e, 2nd Edition, is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories, and psychological research, \u003cem\u003eSelling With Noble Purpose\u003c\/em\u003e explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas.\u003c\/p\u003e\n\n\u003cp\u003eSales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you're an executive, manager, or aspiring sales leader, you'll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eHow firms overcome ferocious competition and how you can do the same\u003c\/li\u003e\n    \u003cli\u003eWhy sales organizations with a clear NSP outperform traditional sales teams\u003c\/li\u003e\n    \u003cli\u003eHow to avoid the trap of behaving like a transactional salesperson\u003c\/li\u003e\n    \u003cli\u003eWhy well-intended leaders often unknowingly erode purpose and differentiation\u003c\/li\u003e\n    \u003cli\u003eHow to use your NSP to increase customer engagement\u003c\/li\u003e\n    \u003cli\u003eWhy an NSP gives you clarity during times of uncertainty\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIn an era where organizations often believe that money is the primary way to motivate salespeople, \u003cem\u003eSelling with Noble Purpose\u003c\/em\u003e offers an exciting and sustainable alternative.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47598157889772,"sku":"9781119700883","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9e783a3c75953b098502fb559422715d.jpg?v=1778026973","url":"https:\/\/bookhero.co.nz\/products\/selling-with-noble-purpose-by-lisa-earle-mcleod-9781119700883","provider":"Book Hero","version":"1.0","type":"link"}