{"product_id":"selling-luxury-by-robin-lent-9780470457993","title":"Selling Luxury","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eSelling high-end luxury creations requires a different set of skills than traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eSelling Luxury\u003c\/i\u003e, Robin Lent and Geneviève Tour explore every component of luxury sales and offer proven, practical strategies for connecting with customers. Rather than sales associates, the luxury market calls for “Sales Ambassadors” who represent the brand with distinction. Sales Ambassadors understand how to connect with customers by discovering their unique motivational desires. This requires a multitude of specialized skills: passion, perseverance, empathy, daring, and curiosity. Through personalised service each and every time, Sales Ambassadors are able to build trust, brand loyalty, and lasting customer relationships.\u003c\/p\u003e\n\n\u003cp\u003eIf you want to succeed in the luxury sales universe, \u003ci\u003eSelling Luxury\u003c\/i\u003e is for you. You’ll pick up the skills and approaches that work every day in a multitude of situations. You’ll learn how to:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eConnect emotionally with customers\u003c\/li\u003e\n\u003cli\u003eExceed your customers’ expectations\u003c\/li\u003e\n\u003cli\u003eTurn every customer contact into a brand experience\u003c\/li\u003e\n\u003cli\u003ePersonalise your customer service\u003c\/li\u003e\n\u003cli\u003eLearn about customers through observing and discovery\u003c\/li\u003e\n\u003cli\u003eCreate the desire to purchase\u003c\/li\u003e\n\u003cli\u003eDeal positively with customer objections\u003c\/li\u003e\n\u003cli\u003eBuild a relationship of trust and brand loyalty\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe universe of luxury is no place for traditional hard-sell tactics. Instead, you have to subtly adapt to your customer in a deeper way. Doing so takes a truly personal touch. \u003ci\u003eSelling Luxury\u003c\/i\u003e shows you how to develop these skills and make them a key part of your own unique selling style.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854826655980,"sku":"9780470457993","price":60.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780470457993.jpg?v=1759256589","url":"https:\/\/bookhero.co.nz\/products\/selling-luxury-by-robin-lent-9780470457993","provider":"Book Hero","version":"1.0","type":"link"}