{"product_id":"seducing-the-subconscious-by-robert-heath-9780470974889","title":"Seducing the Subconscious","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eOur relationship with ads: it's complicated\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eA must-read for anyone intrigued by the role and influence of the ad world, \u003cem\u003eSeducing the Subconscious\u003c\/em\u003e explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives.\u003c\/p\u003e\n\n\u003cp\u003eIn addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, \u003cem\u003eSeducing the Subconscious\u003c\/em\u003e shows us just how strange and complicated our relationship is with the ads we see every day.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854825672940,"sku":"9780470974889","price":61.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/a8f83016dfc5bc6ecaacd8c958cc183d.jpg?v=1759264359","url":"https:\/\/bookhero.co.nz\/products\/seducing-the-subconscious-by-robert-heath-9780470974889","provider":"Book Hero","version":"1.0","type":"link"}