{"product_id":"seamless-by-anders-sorman-nilsson-9780730332855","title":"Seamless","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAchieve brand success with smarter change management and seamless transformation.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSeamless\u003c\/em\u003e is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to remove the external and internal seams for a smooth transition between marketing channels, to provide a transformative customer journey.\u003c\/p\u003e\n\n\u003cp\u003eAnders Sorman-Nilsson, futurist and author of \u003cem\u003eDigilogue\u003c\/em\u003e (Wiley 2013), reveals the key factors to designing a cohesive and agile brand that is fit for the future. This book looks at on-the-ground implementation of \u003cem\u003eDigilogue\u003c\/em\u003e ideas, giving you a first-hand account of how emerging technology has evolved and disrupted the business landscape since 2013. You'll learn the trials and tribulations of omnichannel marketing, change leadership, start-up thinking versus a heritage (and family) business legacy, and why there has never been a better time to implement seamless technologies in your business.\u003c\/p\u003e\n\n\u003cp\u003eThe future doesn't unfold neatly—in fact, it's often a disruptive slap in the face. \u003cem\u003eSeamless\u003c\/em\u003e is the key to a successful business future, and this book shows you how to make seamlessness work for your company, starting today.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDesign away the friction with transformative customer experiences\u003c\/li\u003e\n  \u003cli\u003eWeave disparate channels and parts of a brand together into a seamless whole\u003c\/li\u003e\n  \u003cli\u003eTake an integrative, rather than additive, approach to communications\u003c\/li\u003e\n  \u003cli\u003eAchieve the highest level of customer intimacy, the key to customer loyalty\u003c\/li\u003e\n  \u003cli\u003eDrive seamless change inside your organisation by designing journeys of constant adaptation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eCommunication channels continue to proliferate, and simply adding every new flash in the pan is a sure path to ruin. You need to bring together every part of your brand into a cohesive whole, one with deliberate, strategic structure, and wholeheartedly gather all your stakeholders around it. \u003cem\u003eSeamless\u003c\/em\u003e shows you how to remove the scar tissue, reveal your brand's fresh edge, and meet the future curious, agile, and open-minded.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854823149804,"sku":"9780730332855","price":33.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2df7e54635915bf8bb158483f0f3ce8b.jpg?v=1759264396","url":"https:\/\/bookhero.co.nz\/products\/seamless-by-anders-sorman-nilsson-9780730332855","provider":"Book Hero","version":"1.0","type":"link"}