{"product_id":"running-a-successful-photography-business-by-lisa-pritchard-9781472532930","title":"Running a Successful Photography Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eRunning a Successful Photography Business\u003c\/em\u003e is the definitive business bible for every professional photographer – a one-stop resource covering everything you need to know to make your business a success. This handy book contains guidance on the key areas of running your business: fine-tuning your brand, attracting new clients and keeping existing ones, costing and producing shoots, professional ethics and codes of practice, contracts, preparing a business plan, operating your business effectively, legal obligations, working with agents and agencies, and how to evolve and prosper in this ever-changing industry.\u003c\/p\u003e\n\n\u003cp\u003eEverything a working photographer needs to know in order for their business to flourish. Written from the unique point of view of a leading photographers’ agent, the author knows from first-hand experience what it takes to survive and succeed as a professional photographer. This book builds on the author's popular first book, \u003cem\u003eSetting up a Successful Photography Business\u003c\/em\u003e, aimed at those starting out in freelance photography.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607525736684,"sku":"9781472532930","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781472532930-running-a-successful-photography-business.jpg?v=1778170118","url":"https:\/\/bookhero.co.nz\/products\/running-a-successful-photography-business-by-lisa-pritchard-9781472532930","provider":"Book Hero","version":"1.0","type":"link"}