{"product_id":"run-it-like-a-business-by-aubrey-bergauer-9781637744383","title":"Run It Like a Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn the US alone, the arts are a $763 billion sector whose 100,000+ organisations serve almost every community in the nation. There's no reason arts organisations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won't. This foolproof guide shows how to reach new levels of engagement—while always putting art first.\u003c\/p\u003e\n\n\u003cp\u003eRunning your arts organisation like a business is your path forward to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eGrow audiences and keep them coming back again\u003c\/li\u003e\n    \u003cli\u003eMake our organisations more inclusive\u003c\/li\u003e\n    \u003cli\u003eGet younger attendees in the seats and on the donor rolls\u003c\/li\u003e\n    \u003cli\u003eGenerate millions more dollars in revenue\u003c\/li\u003e\n    \u003cli\u003eContinue to create the art we love—without the stress of figuring out how to afford it\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eJust because arts organisations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission—whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.\u003c\/p\u003e\n\n\u003cp\u003eThe for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. \u003cem\u003eRun It Like a Business\u003c\/em\u003e provides a powerful, proven framework to help all arts organisations revitalise their economic engines and ultimately serve the arts and its patrons.\u003c\/p\u003e\n\n\u003cp\u003eFeatured on \u003cem\u003ePublishers Weekly 2024 Announcement Issue\u003c\/em\u003e, TEDx speaker Aubrey Bergauer—\"the Steve Jobs of classical music\"—reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":47432292139244,"sku":"9781637744383","price":69.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781637744383.jpg?v=1774555465","url":"https:\/\/bookhero.co.nz\/products\/run-it-like-a-business-by-aubrey-bergauer-9781637744383","provider":"Book Hero","version":"1.0","type":"link"}