{"product_id":"rockmount-legends-by-steve-weil-9781423669531","title":"Rockmount Legends","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAuthentic stories, celebrity memories, and rare archival photos trace Rockmount’s western shirt brand from its 1946 roots to pop culture legend.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSaddle up for a stylish journey through the iconic legacy of Rockmount Ranch Wear Mfg. Co.—the shirt that made the West wild and Hollywood take notice. \u003ci\u003eRockmount: Legends in Classic American Western Fashion\u003c\/i\u003e celebrates the rich history of this three-generation Denver brand, whose signature snap-front shirts have graced everyone from Elvis to Springsteen, from movie sets to the Grand Ole Opry.\u003c\/p\u003e\n\n\u003cp\u003eMore than just a fashion statement, Rockmount shirts have become a symbol of American lifestyle, individuality, and cool. This book stitches together behind-the-scenes stories, celebrity memories, and rare archival photos that trace the brand’s roots from 1946 to pop culture legend. Whether you’re a vintage Western fan, fashion lover, or curious about the iconic stars who wear the West with pride, this tribute captures the enduring spirit of the West—and a shirt company—that helped define American style.\u003c\/p\u003e\n\n\u003cp\u003eDiscover the shirt that started a movement. Wear the story.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":47380792246508,"sku":"9781423669531","price":95.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/24377053482694.jpg?v=1773292670","url":"https:\/\/bookhero.co.nz\/products\/rockmount-legends-by-steve-weil-9781423669531","provider":"Book Hero","version":"1.0","type":"link"}