{"product_id":"rhetoric-9781904263906","title":"Rhetoric","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhat do you do when you use a metaphor? Or a simile or analogy? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders?\u003c\/p\u003e\n\n\u003cp\u003eIn this learned little volume, illustrated by Merrily Harpur, Adina Arvatu and Andrew Aberdein demonstrate the principles of \u003ci\u003eRhetoric\u003c\/i\u003e via its key figures and devices, using copious examples to show how all human communication deploys the techniques of this ancient art.\u003c\/p\u003e\n\n\u003cp\u003eWOODEN BOOKS are small but packed with information.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"Fascinating\" - FINANCIAL TIMES.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"Beautiful\" - LONDON REVIEW OF BOOKS.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"Rich and Artful\" - THE LANCET.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"Genuinely mind-expanding\" - FORTEAN TIMES.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"Excellent\" - NEW SCIENTIST.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"Stunning\" - NEW YORK TIMES.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eSmall books, big ideas.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46853944508652,"sku":"9781904263906","price":15.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/27650713482865.jpg?v=1759226929","url":"https:\/\/bookhero.co.nz\/products\/rhetoric-9781904263906","provider":"Book Hero","version":"1.0","type":"link"}